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Integrity in Real Estate
Leveraging Opportunity for Long-Term Success
Tyler Thornhill President Janet McAfee Real Estate, a member of Leading Real Estate Companies of the World® Saint Louis, Missouri https://janetmcafee.com Region served: St. Louis, Missouri Years in real estate: 21 Number of offices: 1 Number of agents: 120 Favorite part of your job: Seeing agents succeed. Best advice for new agents: Spend time in…
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Economists Warn ‘Wartime Inflation’ Could Push Rates Higher
After a brief dip into the fives, mortgage rates ticked back up this week and will likely continue to rise if the conflict with Iran escalates into a prolonged war, economists cautioned this week. “The launch of the conflict in Iran over the weekend and its subsequent escalation has stoked fears of wartime inflation that…
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Two Fed Members Say Iran War Makes Rate Cuts Uncertain
Less than a week ago, the United States went to war against Iran. While pundits and economists seek to assess the domestic impact, most experts have so far agreed that it is far too early to make any prediction regarding economic consequences, especially as federal officials (including president Donald Trump) offer shifting objectives and timelines.…
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California Realtors® Adopt AI Tool That Aims to Turn ‘Conversation’ Into Completed Forms
Above: C.A.R. President Tamara Suminski, left, and Ethica AI Founder and CEO Judd Hoffman, right For a company with a shiny new AI product and an industry association seeking to have its agent members cut down on paperwork so they can more efficiently guide clients to buy and sell homes, it’s looking like a perfect…
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Law Effectively Banning ‘Trigger Leads’ in Mortgage Applications Takes Effect
On March 5, 2026, the practical ban on mortgage industry trigger leads—signed into law in September 2025 with essentially unanimous support in Congress—has officially taken effect. This change is meant to ease one problem that homebuyers searching for a mortgage face. Trigger leads are a practice where one of the three major credit bureaus (Equifax,…
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Fathom Realty Expands Southern New Jersey Presence With Addition of 50-Agent Firm
Fathom Realty announces that EXIT Homestead Realty Professionals has joined the brokerage, expanding Fathom’s presence in Southern New Jersey and adding more than 50 agents to its growing national network. The company says the move reflects Homestead Realty Professionals’ alignment with Fathom’s technology-driven platform, concierge-level services and agent-first business model. By joining Fathom, the team…
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3 Questions Every Agent Should Ask Hesitant Buyers
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
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The Spring Issue of Real Estate Magazine Is Now Live
The Spring issue of RISMedia’s Real Estate magazine is now available, and not to be missed are several exclusive features, including an in-depth look at HomeSmart’s path for 2026 as the brokerage has overhauled its brand and taken strides to position itself as a leader in the industry ahead of market normalization. In addition, we…
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Pillar To Post Celebrates 13 Quarters of Growth at 2026 Brand Conference
After 13 consecutive quarters of market share growth, Pillar To Post Home Inspectors (Pillar To Post) brought franchise business owners together in St. Louis for its 2026 brand conference, celebrating a milestone year while setting the stage for continued expansion. The annual gathering marked the culmination of a standout 2025 defined by sustained performance, strategic…
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Veteran Franchise Executive Joins Iron Valley Real Estate as New Chief Growth Officer
Above, George A. Barlow Jr. Iron Valley Real Estate (IVRE) announced the addition of George A. Barlow Jr. as chief growth officer, making a significant milestone in the company’s evolution as it transforms from fully organic to a more structured national expansion strategy. Since its founding in 2016, a release notes IVRE has grown to…
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